Especially in India, online business and online streaming platforms are remarkably high in rate. This is due to the internet boom. It has hardly been a decade since the Indian population is so much engrossed in the use of the internet. This has been one of the real causes behind why online streaming has grown in number. Streaming platforms take time to vet the contents properly and then publish online.
There are reasons why the popularity of online streaming platforms grows day by day. Here are some of them-
Support in this pandemic situation
The very present reason that has given a big go to the streaming platforms is due to the pandemic situation of COVID-19. Since movement in person is restricted, therefore the need to use steaming platforms like Google Meet, Go Webinar and YouTube streaming has grown in popularity amongst the users. Sitting back at home, the work can still proceed even in this lockdown.
World in on web
The world is on the website and running quite successful for businesses and strategies. There was a moment when the television format was the only and lonesome streaming ruler in the world but right now, there are so many alternatives that have come up to provide the best assistance as per the user’s time and convenience.
Exclusive contents on streaming
The digital world is switching over to producing the streaming contents and in this way, the concept of streaming is taking a toll on companies. This is therefore a trend that is disrupting the past. In fact, the streaming contents are providing people with the content that they are interested in mostly rather than unnecessary stuff. The streamed contents are a real measure to provide exclusiveness in viewing content.
Better than physical set up
Streaming platforms like YouTube and Twitch. TV has a record of streaming live videos for users. These videos get sponsorship from well-known brands. Various events are being streamed like eSports competition and they reach out to the larger audiences more than physical presence. Thus influencers and bloggers prefer streaming platforms mostly than organizing an event in a manual programming strategy.
Cost effective strategy
Another very important factor that leads the world towards streaming is its cost-effectiveness rather than spending more money to organize the events physically. Thus individuals prefer creating their own contents. Initially, the marketers could not provide the contents they were looking for but eventually, things turned in their favor. Some offer free services like Stream2watch for sports.
Consumer behaviour matters
People at times miss out on their favorite shows or movies and they regret that reason. Streaming platforms help these viewers see the same missed out show at their convenient times and watch it for long. Therefore the biggest factor is that consumer behavior plays a quite important role in determining the popularity of the streaming applications.
Streaming platforms project more transparency and add more human touch to the company. Thus more than blog posts, vlog posts are highly preferable for advertisements. The live streaming lets you experience much better performance. It encourages you to share the content and learn more from its visual parts. There are big potentials from marketers. Once they start seriously, they get the most out of the immense potentiality.