Below are three reliable and efficient ways to apply SEO strategies that help you rank higher on Google. It is critical to market your chiropractic practice through search engine optimization, or SEO, as patients search for doctors online before making an appointment.
SEO that works for you will help you ascend the Google rankings, receive more attention to your company, and potentially see more new people coming in your front door.
HOW TO CREATE CLICKS AND DRIVE CRAZY TRAFFIC
The “hook” of your article is the headlines or subject line. Was it convincing enough to make people click on it? There is a necessary foundation that you should use to make sure you have a compelling headline- ask a question, address a problem, and use common keywords or tailored ones.
The probing is relatively straightforward. “Do you suffer from chronic headaches? Check out how the experts achieve relief” would be one example. If a person in your community is searching for chronic headaches information, I can almost guarantee that they will click to discover your information based on that headline. The second headline tip is aimed at problem-solving. Aim to create a persuasive headline that reflects on the benefit or solution you may bring to the community’s most widely asked questions. For starters, “3 Low Back Pain Exercises” is an outstanding example of a title that stimulates curiosity, suggests solving a problem and can attract a lot of clicks!
IMAGE SIZING GOOGLE LOVES A FAST WEBSITE (AND PICTURES SLOW THINGS DOWN)
Modern websites are typically loaded with lovely pictures. The catch is that each of these images takes up a lot of “space” on your webserver. Google needs to line up the pictures whenever someone goes over to the page so that the user can see them. When your images are big (and you have a lot of them), it will end up costing you valuable seconds of loading time. And the slower your load time becomes, the more likely you will be pushed down on Google’s rankings. Slow loading time is considered a bad user experience and Google would do whatever it takes to remove it. So make your Web page faster by Improving user experience and helping Google increase your ranking by keeping your image size low.
UPDATING YOUR CONTENT CONSISTENTLY
NO ONE LIKES DIGITAL COBWEBS
People, for starters, are sceptical of chiropractors. If a prospective new patient heads your website, and it looks like it was created back when “dial-up” was a thing, there is a high likelihood that they will keep looking. Apart from that, by not upgrading your post- Google would start slowly dragging you down the ranking. And your rivals, which create a lot of new content, would conquer your prized place- carrying with them your traffic and patients.
To sum up, three main things help Google move you up those rankings and attract more traffic to your website and more users into your practice. Keep your headlines convincing, keep down your image sizes, and make sure you update your content on your website.
GENIA, an SEO, and Web Design Company Singapore that specializes in helping chiropractors attract more local customers through Google. If you’d like help with your SEO, contact them to learn more!